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Agency Focus – Edward & Partners

BRIGHT.

Edward & Partners was established in Marbella 2018. With a lovely office on the Golden Mile their focus is to convey Marbella’s most beautiful and exclusive homes through exceptional service and long-term customer relationships. Their customers’ recommendations and great reviews certainly speak well of their professionalism, commitment and customer focus. 

“Today’s market demands more of us as brokers. It requires a strong commitment, a sense of quality and a sure instinct for how people want to live and reside, but also why they want it. We respond well to those requirements.” – Edward Melki, founder.

Edward Melki
Edward Melki, Founder and CEO of Edward & Partners

Edward, CEO, has been working in real estate since 2005 and is the founder of Edward & Partners in both Stockholm and Marbella, splitting his time between both places. He values hard-working people, early walks on the beach, honesty and good energy.

Interview by Cheryl Gatward

What do you do differently in Sweden that Edward & Partners are bringing to Spain?Edward & Partners are bringing innovative real estate strategies from Sweden to Spain. This includes a focus on sustainable design, community integration, and technology-driven solutions to enhance the property buying experience.

Since Covid, the real estate market in Southern Spain is booming – how did the pandemic affect the property market in Sweden?

The pandemic had varying effects on the property market in Sweden. Initially, there was a slowdown in activity due to uncertainty and restrictions. However, Sweden’s relatively lax approach to lockdown measures compared to other countries meant that the market recovered relatively quickly. Demand for certain types of properties, such as suburban homes with outdoor space, increased as people sought more spacious and remote living environments. Overall, the Swedish property market remained resilient despite the challenges posed by the pandemic.

Jose Santiago with Gabriele Grauzelyte,
Jose Santiago, Team Assistant, with Gabriele Grauzelyte, Office Manager

After a couple of record breaking years in Marbella’s luxury market, how is 2024 shaping up?

In 2024, Marbella’s luxury real estate market continues to build upon the momentum of its record-breaking years, maintaining its status as a coveted destination for upscale living and investment. The demand for high-end properties remains robust, fueled by a combination of lifestyle preferences, attractive investment opportunities, and a desire for exclusive amenities. Marbella’s allure, with its stunning Mediterranean coastline, vibrant cultural scene, and world-class amenities, continues to attract discerning buyers from around the globe. As a result, the luxury market in Marbella shows no signs of slowing down, with 2024 shaping up to be another prosperous year for luxury real estate in this renowned Spanish resort city.

Caroline Tigerfeldt, Property Consultant with Gabriele Grauzelyte
Caroline Tigerfeldt, Property Consultant with Gabriele Grauzelyte, Office Manager

Are you integrating AI strategies into your marketing and workflow?

Yes, we are integrating AI strategies into both our marketing and workflow processes. We recognize the tremendous value that AI technologies bring in terms of data analysis, customer engagement, and workflow automation. By leveraging AI, we aim to enhance efficiency, streamline operations, and provide more personalized experiences to our clients. Whether it’s optimizing marketing campaigns or automating routine tasks, AI plays a crucial role in driving innovation and effectiveness

What do you think sets your agency apart from others in the Marbella area?

Our agency stands out in the Marbella area due to our unwavering commitment to excellence, personalized service, and innovative approach to luxury real estate. We prioritize building long-lasting relationships with our clients, understanding their unique needs, and delivering tailored solutions that exceed expectations. Additionally, we differentiate ourselves through our deep understanding of the local market dynamics, extensive network of connections, and access to exclusive properties. Whether you’re buying, selling, or investing in real estate, our agency’s expertise, integrity, and dedication ensure a seamless and rewarding experience every step of the way.

Caroline Tigerfeldt, Property Consultant, Gabriele Grauzelyte, Office Manager & Loek Roks,
Caroline Tigerfeldt, Property Consultant, Gabriele Grauzelyte, Office Manager & Loek Roks, Property Consultant. Right: Ginevra Draghi, Property Consultant

What is the most challenging part of your work? And the most satisfying?

The most challenging part of our work is navigating the ever-changing dynamics of the real estate market, which can be influenced by various factors such as economic conditions, regulatory changes, and shifting consumer preferences. Staying ahead of trends, adapting to market fluctuations, and effectively managing client expectations require continuous vigilance and strategic foresight.

On the other hand, the most satisfying aspect of our work is witnessing the joy and fulfillment our clients experience when they find their dream home or successfully close a lucrative deal. Facilitating such significant milestones in our clients’ lives brings a profound sense of fulfilment and reinforces our commitment to providing exceptional service and delivering outstanding results. Building trust, forging lasting relationships, and contributing to our clients’ happiness is truly the most rewarding aspect of what we do.

What prompted Edward & Partners to choose to work alongside BRIGHT developments?

Edward & Partners chose to collaborate with BRIGHT developments due to their shared commitment to excellence, innovation, and delivering exceptional value in the real estate market. BRIGHT’s reputation for creating stunning, high-quality properties aligned perfectly with Edward & Partners’ vision of offering clients the finest luxury living experiences. Additionally, BRIGHTs’ track record of success, attention to detail, and commitment to sustainability made them an ideal partner for Edward & Partners in achieving mutual goals of exceeding client expectations and setting new standards of excellence in the industry.

Caroline Tigerfeldt (left) and Michaela Lopez,
Caroline Tigerfeldt (left) and Michaela Lopez, Property Consultants

What do you think of the area that Vista Lago is located in – Real de La Quinta?

The Real de La Quinta area, home to Vista Lago, is renowned for its breathtaking natural beauty, tranquil surroundings, and luxurious amenities. Situated in the heart of the prestigious La Quinta Golf & Country Club, this exclusive enclave offers panoramic views of the Mediterranean Sea, the surrounding mountains, and lush greenery. The area boasts a perfect blend of serenity and sophistication, providing residents with a peaceful retreat while still being in close proximity to the vibrant city of Marbella and its world-class amenities.

Overview of the lake, golf course and El Lago Club at Real
Overview of the lake, golf course and El Lago Club at Real de la Quinta

With its meticulously designed landscape, pristine golf courses, and upscale residential communities, Real de La Quinta epitomizes the epitome of luxury living in the Costa del Sol region. Residents of Vista Lago can enjoy a lifestyle characterized by privacy, security, and access to a wide range of recreational activities, including golfing, hiking, and fine dining. Additionally, the area’s commitment to sustainability and environmental conservation adds to its appeal, attracting discerning buyers who value eco-friendly living.

Overall, Real de La Quinta and Vista Lago offer an unparalleled living experience, combining natural beauty, luxurious amenities, and a sense of tranquility that epitomizes the quintessential Mediterranean lifestyle.

Which area in Marbella is your favourite?

The Golden Mile is hands down my favorite area in Marbella. It’s where our office is located, and let me tell you, it’s truly the epitome of luxury living. With its prestigious ambiance, upscale amenities, and breathtaking sea views, it’s no wonder why it’s so sought after. Being situated right in the heart of such a prestigious neighbourhood gives our business a prime location. Plus, with easy access to high-end restaurants, boutique shops, and stunning beaches, there’s no shortage of things to enjoy here. It’s the perfect blend of business and leisure, reflecting positively on our company and clientele.

Edward and partners
The Golden Mile extends from the western edge of Marbella city to just before Puerto BanĂşs (some 5 kilometres)

Find out more about Edward & Partners by visiting their website.

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